What is a competitor study?
A competitor study is when you ask users to interact with one or more of your competitor experiences and, optionally, your experience. This is also sometimes called a competitive study.
Why are competitor studies helpful?
A competitor study provides insight into what your competitors are doing well and where the opportunities are. They also help you determine what not to copy from their design.
When should a competitor study be conducted?
Competitor studies can be conducted at any time during the lifecycle of a product
Contact your Customer Success Manager to plan a competitor study.